PLAYHERA Mena

Zain and the fast-growing gaming startup PLAYHERA announced a joint-venture agreement to launch PLAYHERA MENA powered by Zain eSports. Zain, Zain eSports, and PLAYHERA plan to invest more than  SR 375 million over the upcoming five years; the newly established JV will have Riyadh as its headquarters and go after MENA’s lucrative gaming market.